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  1. Home
  2. Academics
  3. Bachelor’s Degrees
  4. Business
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Careers in Business

Graduates of the Business program with any option will be able to pursue careers in many different areas of business. The program gives students skills that are very sought after by prospective employers, among them team building, critical thinking and problem solving. Business graduates can be employed in a wide range of industries, ranging from automotive, banking, government, healthcare, higher education, retail industries, and insurance, just to name a few.

Adding a minor such as Entrepreneurship and Innovation, Game Design, or Information Sciences and Technology strengthens and brings versatility to your skill set, making you even more valuable to employers.

$72,250 is the median salary for business professionals. 94% of graduates either have full-time jobs in their field or are enrolled in graduate school. (Source: U.S. Bureau of Labor Statistics, 2021)

Specialized Options

Individualized option

As a graduate of the B.S.B. program with the Individualized option, you can pursue a wide range of options, from working for yourself to working in the private or public sectors. 

Business Analytics option

As a graduate of the B.S.B. program with the Business Analytics option, you can pursue careers in applying business analytics techniques to facilitate data-driven decision-making for companies.

Career opportunities include: 

  • Business intelligence analyst
  • Corporate manager
  • Data analyst
  • Data engineer
  • Data scientist

Management and Marketing option

As a graduate of the Management and Marketing option, you are prepared to pursue careers in business organizations in a wide range of industries. Career opportunities include:

  • Advertising
  • Social media
  • Sales
  • Market research
  • Product management
  • Public relations
  • Retail
  • Entrepreneurship
  • Property or real estate management
  • Insurance
  • Logistics
  • Human resource management

Accounting option

As a graduate of the Accounting option, you can pursue careers in business with an emphasis on financial and managerial accounting, systems and controls, auditing, and taxation. Career opportunities include:

  • Accountant
  • Auditor
  • Banker
  • Budget Director
  • Consultant
  • Corporate Controller
  • Finance Examiner or Analyst
  • Financial Adviser
  • Loan Counselor
  • Management Accountant
  • Tax Planner
  • Treasurer

Business

  • Business Program Outcomes
  • Careers in Business
  • Business Internships
  • Business Faculty
  • Request Information about the Business Program

See Also

  • Program Description for B.S. in Business
  • Suggested Academic Plans for B.S. in Business
  • Program Description for Business Minor
  • Smeal College of Business
Map of Pennsylvania showing Penn State’s 24 locations with Penn State Wilkes-Barre highlighted.

Penn State Wilkes‑Barre

Located on a scenic estate just 13 miles from Wilkes‑Barre, Penn State Wilkes‑Barre offers four‑year baccalaureate degree programs, two‑year associate degree programs, and a wide range of professional develop­ment oppor­tunities. Our small classes encourage close inter­action with professors who are committed to helping you be successful.
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