The Bachelor of Science in Business (B.S.B.) is a professionally oriented business degree program that combines the theoretical underpinnings of core business disciplines, notably management, marketing, finance, and supply chain management, with applied study in a practical setting. Students develop written and oral communication skills, acquire contemporary technology proficiency, and engage in active and collaborative learning throughout the program. The BSB program gives students skills that are very sought after by prospective employers, among them team building, critical thinking and problem solving. The BSB program requires the completion of an internship program before graduation. This internship is an excellent opportunity for enriching the academic experience by immersing students into small or large business. The internship and the degree program allow students to become familiar with the unique business environments of their local communities, a design that sets the degree apart from other business degrees offered within the University and throughout the Commonwealth.
Through the choice of an 18-credit option, students specialize in a key business sector. The three options available at Penn State Wilkes-Barre are the Marketing and Management Option, the Business Analytics Option, and the Accounting Option.
Marketing and Management Option
This option has a dual focus. First, it helps students develop skills in managing employees in efficient and effective ways, as well as skills for successful strategic management and business planning. Secondly, students gain mastery of marketing topics such as market intelligence, product decision making and communication strategies. These two areas of emphasis give students a solid foundation for leading small business or units of large organizations.
Business Analytics Option
This option prepares students to pursue careers in applying business analytics techniques to implement appropriate decision-making outcomes using data for companies.
This option focuses on developing and interpreting the financial information that is critical for decision making in today’s business environment. It prepares students for careers in areas of financial and managerial accounting, systems and controls, auditing and taxation. Typical careers of graduates with the Accounting Option include corporate controller, treasurer, budget director, auditor, tax planner and consultant.