Corporate communicators are more than just writers; they are highly skilled professionals in the art of planning, problem solving, crisis communications, and persuasion, with a sharp understanding of their audiences' needs, tastes, and interests. They know how to craft the right message and send it to the right audience at the right time.
The Penn State Bachelor of Arts in Corporate Communication (CC) program prepares students for public information and media relations positions in profit and non-profit organizations. The Corporate Communication degree features cross-disciplinary coursework in business, information systems, and human behavior, and builds strong oral, written, and visual communication skills. Courses in ethics and psychology are as much a part of this unique program as writing and speaking skills. The program offers a broad foundation in business principles, teamwork, and problem solving that can help graduates become effective communicators in a professional setting.
Field experience is also required. Penn State Wilkes-Barre's Career Services department will work with students majoring in Corporate Communication to help them find internships with Northeast Pennsylvania businesses and organizations, in order to provide them with real-world job experience.
Careers in public relations, human resources, training and development, public information, event planning, and marketing are just a few of the venues open to graduates with a Corporate Communication degree from Penn State.