Overview
The Integrated Digital Marketing Certificate equips individuals with the necessary skills to create high-value material, identify opportunities in the digital realm, and track campaign performance. This non-credit certificate delves into personas, SEO, SEM, digital marketing, email, website, and social media strategies that will help professionals engage with their customers, drive sales, and boost buy-in from an executive team.
Objectives
Upon completion of the Integrated Digital Marketing Certificate program, students will be able to create impactful marketing campaigns, deliver them across a variety of channels, and analyze return on investment (ROI). They will be able to:
- Understand digital marketing as a holistic endeavor
- Define marketing’s role in the customer journey
- Discover a cohesive marketing technology stack
- Write effective communications that span traditional and digital channels
- Develop personas and client-centered content to drive engagement
- Evaluate dashboards and reports to calculate ROI
- Leverage technology to forecast a campaign’s success
Who Should Attend?
This non-credit certificate program is appropriate for individuals, both novices and professionals, who want to sharpen their writing, analytical, and technology skills to better strategize and evaluate marketing campaigns.
Course Descriptions
The Integrated Digital Marketing Certificate program consists of three 21-hour courses offered in succession. Courses are offered in a combination format including face-to-face sessions and online work. Upon completion of all three courses, students will be awarded a non-credit certificate.
BUSAD 5835: Digital Marketing
This course will explore digital marketing as a holistic endeavor, examining web development, search engine optimization, display advertising, social media, and inbound and outbound lead generation. Students will develop an understanding and appreciation for technology-rich concepts in modern marketing.
BUSAD 5833: Content Marketing
This course will demonstrate how content works together in an articulated campaign. Students will learn the fundamentals of content marketing: creating personas and customer-centered content, developing a strategy, and evaluating a campaign’s success.
BUSAD 5834: Measuring Marketing Success
This course will transform the way students view marketing’s purpose and value. At the course’s completion, students will be able to measure and evaluate the performance of a variety of campaigns and tactics.
Logistics
Cost: $635 per person per course
Location: Instructor-led training via Zoom
Note: Continuing education units (CEUs) are awarded based on a standard of one unit per 10 hours of classroom contact. This certificate will be awarded 6.3 CEUs.
For more information or to register, call our office at 570-675-9253 or email [email protected].