Executive Management Series

Executive Management Series

The Executive Management Series is scheduled biannually in the spring and fall to address a variety of pressing issues of importance to the community’s business leaders. Topics addressed since the series’ premier in 1999 have included recruitment and retention challenges, e-commerce issues, marketing trends, and leadership in difficult times. If there is a topic you are interested in learning about that would serve your business needs, please email us at wbce@outreach.psu.edu. Your input is very valuable to us and your ideas are welcome.

The Executive Management Series also introduces participants to Penn State resources. These resources can assist in further addressing problems their organizations may be experiencing related to the topics of discussion in the series.

Automation in Business:
Driving Competitive Advantage

Part 1: Key Factors & Measuring ROI

One of the best examples of a company that is leveraging automation as a competitive advantage is Amazon. They have taken supply chain management and customer service to a whole new level through the use of robotics, artificial intelligence and other technologies. But many other companies are doing the same, leveraging technology to reduce costs, improve customer service, reduce time to market, etc. What are some of the key technologies and considerations every business owner should be thinking about in automating their business?

Join Dr. Dale Jones, Chancellor and Chief Academic Officer of Penn State Wilkes-Barre introduced three keynote speakers who provided an overview of the technologies driving business automation (including actual installed examples) and the factors that should be considered in both financial analysis and human resources. A question-and-answer session followed.

Keynote Speakers

Daren L. Coudriet
Director, EdTech Network and
Entrepreneur in Residence
The Pennsylvania State University

Alex Fried
Senior Purchasing Manager
Global Energy Purchases
Procter & Gamble

Michael H. McHale
Chief Executive Officer
Production Systems Automation


Part 2: Why AI is Key to Business Survival    (coming Fall 2018)

The term Artificial intelligence (AI) is in the press a lot these days. Too often the headlines are around how this technology is going to destroy jobs or even take over the world. In this session, we will introduce some basic concepts of AI and machine learning, while providing business owners some guiding principles around the use of AI in their businesses.